Customer Service
Toll-Free: (800) 426-6399
Email: sales@sanmar.com
Hours:5 a.m. to 5 p.m. PT
Monday-Friday
Customer Service
Toll-Free:
(800) 426-6399
Order or return requests:
orders@sanmar.com
All other inquires:
sales@sanmar.com
Hours:
5 a.m. to 5 p.m. PT
Monday-Friday
Supplier announces new premium headwear lineup for Fall 2026
Issaquah, Washington –July 22, 2026 – SanMar Corporation, the leading wholesale accessories and apparel supplier, today announces that Flexfit®, the originators of stretch-to-fit technology, will join the supplier’s portfolio of retail brands as a standalone offering for the first time. The partnership brings together two industry leaders dedicated to innovation, quality, and comfort in headwear.
“For over three decades, Flexfit® has redefined comfort and performance in headwear,” said Paul Park, CEO of Flexfit®. “We’re excited to bring our legacy of innovation and craftsmanship to even more customers across the country through our partnership with SanMar. Together, we look forward to delivering premium headwear that gives brands, businesses, and individuals the confidence of exceptional fit, comfort, and quality.”
Flexfit®, created by Yupoong in 1994, pioneered the original stretch-to-fit technology that transformed how caps fit, feel, and perform. Customers already familiar with the brand’s stretch sweatband technology in existing styles offered by SanMar will now enjoy 8 premium caps from the brand, including stretch fit and adjustable styles like popular Flexfit 110® and Flexfit Delta®.
“We have partnered with Flexfit for over 20 years offering styles in our private label brands that were first launched with Port Authority in 2006,” shared Shelley Renning, VP of Merchandising at SanMar. “We will continue to offer these styles that have been a core part of our headwear offering while expanding to Flexfit branded options that provide our customers more of the performance and quality they know and trust."
Flexfit® is now available for purchase on SanMar.com alongside the supplier’s 2026 fall new arrivals.
About SanMar
At SanMar Corporation, we do more than make and sell t-shirts. We build meaningful connections that elevate lives. As the largest supplier of wholesale imprintable clothing and accessories in the United States, our products, and the connections they create impact organizations, individuals, and the world we live in. It all started more than 50 years ago with a business philosophy that has held true since day one: Be Nice and Tell the Truth. Family owned and operated, SanMar is based in Issaquah, Washington, with nine distribution centers nationwide and apparel from more than 30 celebrated brands. For more information, visit sanmar.com and follow us on LinkedIn, Instagram, and Facebook.
About Flexfit®
Since introducing the original stretch fitted cap in 1994, Flexfit® has become one of the world's leading premium headwear brands. Built on innovation, craftsmanship, and performance, Flexfit® develops premium headwear trusted by leading brands, decorators, retailers, and consumers across sport, lifestyle, and outdoor markets.
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