In The News

SanMar Announces Spring New Arrivals

Issaquah, Washington, January 12, 2026 - SanMar Corporation, the leading supplier of wholesale accessories and apparel, announces its 2026 Spring New Arrivals featuring more than 150 styles across 19 brands. The launch is all about what’s trending now—fresh looks, legendary performance, and retail-inspired details that make every piece a “want-to-wear” favorite. Spring 2026 brings the supplier’s exciting launch of Richardson® headwear and apparel, Mercer+Mettle’s first suiting collection, and largest assortment of on-trend tees and fleece. Plus, expect new styles from retail icons like Carhartt®, The North Face®, Nike®, TravisMathew®, OGIO®, and Brooks Brothers®.

Richardson® Joins the Lineup
SanMar answers its most-requested brand call with Richardson® headwear and exclusive apparel with a range of 31 of Richardson’s most popular caps including the iconic 112 Trucker, America’s Favorite Cap™. The new assortment launches with 15 performance apparel styles, designed exclusively for SanMar.

“Richardson has been the most requested brand from our customers, and we’re thrilled to finally make it part of the SanMar lineup,” said Steve Cuthbert, Chief Revenue Officer at SanMar. “This launch delivers the iconic styles people know and love, paired with the quality apparel and service they expect from SanMar. It’s a win for every customer looking to elevate their headwear and apparel programs on and off the field.”

Mercer+Mettle Goes Head-to-Toe
Introducing Capital Tech Suiting, the first complete tailored uniforming collection of separates for SanMar. The warp-knit blazers and coordinating trousers deliver a polished look with stretch and comfort for all-day wear in three classic suiting colors for both men and women.

“While the trend to polished dressing continues, consumers still seek the comfort and ease of movement that they find in knit fabrications.” said Shelley Renning, Vice President of Merchandising. “Capital Tech Suiting is all about giving our customers the option to offer a professional look while enhancing the wearability and functionality that makes these separates want to wear, not have to wear uniforming.”

Elevated Styles from SanMar-Exclusives and Retail Favorites
SanMar’s exclusive brands deliver fresh style and unbeatable value with new innovations for Spring 2026. Sport-Tek® expands its Club and Reversible Mesh collections to include track tanks, shorts, and lacrosse pinnies—engineered for performance and sustainability with 100% recycled polyester. Port & Co.® introduces Easy Fleece, the brand’s lightest fleece yet, designed for exceptional comfort in 38 colors at an entry-level price point. Meanwhile, District Wash™ continues to lead the garment-dye trend with its new Camo Fleece, offering a modern twist on the print in a non-traditional color palette and unique dye process.
The launch also showcases an expanded assortment of the industry’s most sought-after retail brands, delivering elevated style and performance across categories. Carhartt® FLD & RSCU introduces rugged polos and mid-layers built for durability in demanding environments. TravisMathew® Onward debuts its most performance-driven collection to date, blending lifestyle versatility in heather wovens and signature color block with active functionality in pinhole mesh. Brooks Brothers® adds luxe knits, refined wovens, and a sophisticated herringbone throw blanket ideal for premium gifting. OGIO® Transcend collection expands to offer head-to-toe athleisure looks for her, including a new wide-leg pant. Rounding out the season, Nike® unveils the sleek Commute collection of modern bags designed to hustle hands-free from work to everyday use.
Prioritizing Sustainability
From recycled fabrics to bluesign®-approved materials, SanMar continues to lead with conscious innovation, growing it’s offering to 289 sustainable styles.

After a successful launch with the supplier in early 2025, the sustainable fashion basics brand Stanley/Stella® expands its collection with two new fleece silhouettes. The Striker and Knoxer sweatshirts deliver relaxed comfort with a nod to classic American heritage sportswear, elevated by premium details like ribbed side panels, raglan sleeves, and a double-layered hood. Crafted from heavyweight fleece with a smooth face and dense knitting for a refined hand, these styles come in rich, modern colors like Heather Haze and Heritage Brown.

“Customers have shown us that premium sustainable apparel isn’t just appreciated—it’s expected,” said Emily Gigot, Director of Sustainability at SanMar. “Brands like Stanley/Stella® have shown us that consciously produced clothing and fashion-forward design can go together, without sacrificing crafted details, rich colors, and excellent decorability. I’m excited to see this collection expanding to provide even more options for teams and communities committed to reducing impact on the planet.”

To view the styles launched with SanMar’s 2026 Spring New Arrivals, visit sanmar.com or stop by the SanMar booth at industry tradeshows throughout January 2026:

• PPAI Expo: January 13-15, Booth #3111, Mandalay Bay Convention Center, Las Vegas NV
• Impressions Expo Long Beach: January 22-24, Booth #1535, Long Beach Convention Center, Long Beach CA

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ABOUT SANMAR
At SanMar Corporation, we do more than make and sell t-shirts. We build meaningful connections that elevate lives. As the largest supplier of wholesale imprintable clothing and accessories in the United States, our products, and the connections they create impact organizations, individuals, and the world we live in. It all started more than 50 years ago with a business philosophy that has held true since day one: Be Nice and Tell the Truth. Family owned and operated, SanMar is based in Issaquah, Washington, with nine distribution centers nationwide and apparel from more than 30 celebrated brands. For more information, visit sanmar.com and follow us on LinkedIn, Instagram, and Facebook.


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